Toy Fair New York 2020: Exhibitor Spotlights

From February 22-25, 2020, the 117th annual Toy Fair New York will welcome thousands of registered play professionals from around the world. If you have ever attended the show with more than 440,000 net square feet of exhibit space, you know that displays are overflowing with thousands of toys, games and youth entertainment products.

Here are a few highlights from this year’s extensive list of exhibitors:

ZURU’s FiFi: A Sloth Full of Energy

Award-winning global toymaker ZURU is predicting that 2020 will be the Rise of The Sloth. These slow-moving mammals who spend most of their lives upside down in trees have inspired two new feature sloth toys debuting at Toy Fair New York.

ZURU‘s Fifi is not an ordinary sloth but full of energy. She starts her moves off slowly, as a real sloth might but speeds up. With blinking eyes and a funny wiggle, this toy will entertain the entire family.

The Learning Journey: Remote Control (RC) Dancing Unicorn

This interactive and educational toy will capture the imagination of children ages 2 and older. Remote Control (RC) Dancing Unicorn responds to the touch of various buttons on the remote: walking, talking, dancing, singing and playing music. He even asks questions and confirms whether kids have selected the correct answer. Along with his wiggling tail, entertaining dance moves and funny phrases encourage complete engagement. Action Mode and Let’s Learn Mode provide hours of learning.

For 25 years, The Learning Journey has provided parents and teachers with affordable, high-quality and educational materials to ensure their children have a successful start in school. All products encourage learning and develop confidence as they enhance a child’s potential. They also build on the skills necessary for children to be prepared for school and beyond.  With The Learning Journey‘s complete range of interactive games, puzzles and toys, children have fun while learning!

Crazy Aaron’s Putty

Crazy Aaron‘s, the company behind world-famous Thinking Putty®, has a new line of dough products, which will be displayed at Toy Fair New York. Made in the United States from all-natural ingredients, Land of Dough play dough is sustainably handcrafted with plant-based colors, organic essential oils and eco-friendly glitter and packaging. Available in 15 colorful and wonderful varieties, Land of Dough also features a calming signature scent and can be rehydrated for extended use.

Crazy Aaron’s has been making genuine Thinking Putty and other creative products for more than 20 years. From unbelievable effects to awesome accessories, DIY sets to games, Crazy Aaron’s products bring joy, wonder and fun to people of all ages.

The company is committed to sustainable production methods and renewable ingredients as well as corporate responsibility by providing work to exceptional individuals with disabilities.

For additional information about all of the exhibitors at Toy Fair New York, visit




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Andrea Karen Hammer is the founder, director and owner of Artsphoria Publishing, Media Group & Shop ( Publications include Artsphoria: Animation & Imagination World (; Artsphoria Event Advertising & Reporting (; Artsphoria International Magazine (; Artsphoria: Arts, Business & Technology Center (; Artsphoria: Food for the Soul (; Artsphoria Movie Reviews & Film Forum ( and Artsphoria Shop ( She is a Philadelphia-based freelance writer who has published articles in international publications.