Joy Land at Toy Fair New York 2019

IAmElemental’s female action figures Honesty and Industry from Series 1/Courage enjoy the company’s new “You Are Courage” picture book. Products are available at

If you’ve ever attended Toy Fair New York, you know that this escape into joy land is a chance for any adult to feel young at heart. Here are a few favorites from the recent  Toy Fair New York 2019:

Female Action Figures by IAmElemental Inspire Childhood Literacy

IAmElemental’s female action figures Honesty and Industry from Series 1/Courage enjoy the company’s new “You Are Courage” picture book. Products are available at

Pioneering toy startup IAmElemental, creator of the first female action figures designed specifically for children, will exhibit its groundbreaking products.

This company has grown from a successful 2014 Kickstarter launch into a 2017 and 2018 Toy Industry Association Toy of the Year finalist.  The startup’s female action figures are based on a series of character traits called “The Elements of Power.”

“All the Superpowers you could ever want or need are already inside of you,” says  Chief Elemental Officer Julie Kerwin.

The company’s Series 1/Courage figures, modeled on Joan of Arc, represent Bravery, Honesty, Fear, Enthusiasm, Energy, Industry and Persistence.  Series 2/Wisdom, with ancient Alexandrian STEM pioneer Hypatia as the muse, includes Creativity, Ingenuity, Curiosity, Logic, Exploration, Mastery and Oblivion.

The powerful and positive lessons of IAmElemental‘s 4″ and 6.5″ fully articulated action figures come to life in the company’s three books for young children:

– The Elements of Power Board Book: This 6″x6″ 12-page board book profiles each figure in Series 1/Courage, introducing the superpowers in an age-appropriate way.

– You Are Courage Picture Book: New in 2019, this 9″x9″ 32-page paperback book is an expanded version of The Elements of Power Board Book, teaching children all about the Superpower Courage.

– The Elements of Power Workbook: This 7″x11″ 75-page softcover book combines IAmElemental‘s Courage and Wisdom workbooks, previously available only in Lunchbox Complete Sets, into one book that encourages children to explore the Superpowers of Courage and Wisdom.

All books retail for $9.99 each and are available now at

Klutz® Introduces 27 New Inventive Craft and Activity Kits

Klutz, the award-winning creator of premium, book-based activity kits for kids, is introducing 27 innovative new products at Toy Fair New York 2019, including a new line of KlutzMini Kits.”

“We teach kids to invent, create and make, fostering skills-based learning in a fun, informal way,” said Stacy Lellos, SVP and general manager of Klutz, who was recognized as a 2018 Women in Toys Wonder Woman nominee.

Klutz empowers kids by giving them quality content and components that guarantee success in creating exciting projects that make them feel proud. Klutz fosters creativity through guided open-ended play from the original Core line to Klutz Jr. for 4+, Klutz Maker Lab’s STEM-based line of maker kits and the latest introduction of KlutzMini Kits.”

Founded in 1977, Klutz® creates book-based activity kits that stimulate creativity and critical thinking in kids of all ages. By combining crystal-clear instructions, quality materials and a healthy dose of fun, each kit builds creative confidence while encouraging hands-on learning. Klutz is a division of Scholastic, the world’s largest publisher and distributor of children’s books.

For more information, visit

Imperial Toy Celebrates 50 Years of Fun

Imperial Toy®, specializing in bubbles, junior sports, outdoor and novelty toys, will mark its 50th anniversary at Toy Fair New York 2019. A company founded on fun in 1969, Imperial Toy will showcase more than 100 products featuring the latest in innovation and play.

From the classic Teeny Bouncer high bounce balls and bubbles to new compounds and kids cosmetics, each product is created to spark imagination and appeals to kids of all ages. The experiential-based booth includes interactive displays and brand experiences for Blitz™ Bubbles, Lick-A-Bubble™, Kiddy Up™, Googly™, Zooma™ Sports and Funky Farm®.

Imperial Toy brands include Blitz™, Super Miracle Bubbles®, Miracle Bubbles®, Kaos®, Lick-A-Bubble™, KiddyUp™, Zooma™ Sports, Googly™ and D-Lectables™. Imperial distributes products in more than 75 countries worldwide. For more, see

Post Your Favorites at Toy Fair New York 2019 and Request Advertising Information

What toys do you think are major winners at Toy Fair New York 2019? Which companies are displaying your the most creative toys, and why do you think others will enjoy them? Post your top picks on Artsphoria’s Animation & Imagination World now!

Would you like to advertise your creative toys or children’s products on Artsphoria’s Animation & Imagination World? Email to request details about affordable displays and immediate ways to reach your target audience today.
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Andrea Karen Hammer is the founder, director and owner of Artsphoria Events & Media Group ( Editions include Artsphoria: Animation & Imagination World (; Artsphoria Event Planning, Marketing & Reporting (; Artsphoria International Magazine (; Artsphoria: Arts, Business & Technology Center (; Artsphoria: Food for the Soul ( and Artsphoria Movie Reviews & Film Forum ( She is a Philadelphia-based freelance writer who has published articles in international publications.